Press Release
| Subject | Hoppr partners with Kaon Group to deliver a pioneering next generation ad solution | ||
|---|---|---|---|
| Source | Hoppr | ||
| Author | 관리자 | Date | 2024.07.02 |
| KOREA – July 02, 2024 – Hoppr, a connected TV (CTV) platform delivering ultra-premium inventory with a first-in-market guaranteed view, today announced a strategic partnership agreement with Kaon Group (Kaon). Kaon, a leading state-of-the-art device manufacturer, has entered into global partnership with Hoppr that will see Kaon Group promote and distribute the Hoppr platform to its global customers. This innovative collaboration combines Hoppr's cutting-edge end-to-end ad solution with Kaon’s expertise in set-top box device manufacturing, offering customers unparalleled opportunities for revenue generation. Hoppr delivers an end-to-end ad solution for Pay TV and Telco customers that is redefining the CTV advertising landscape. Through seamless integration capabilities, Hoppr empowers customers to unlock ad inventory opportunities and convert them into lucrative revenue streams; while offering unparalleled opportunities for future revenue growth. Renowned for its effectiveness in audience targeting, Hoppr's platform has already earned recognition for redefining how Connected TV advertising currently works. As a direct response to customer requests, the Hoppr platform has been integrated into Kaon Group’s set-top boxes. The seamless integration process at the heart of the strategic partnership is designed to minimise disruption and maximise efficiency for Kaon Group’s customers. Timothy Jeon, VP Sales at Kaon Group said, "We pride ourselves in our ability to be innovative and our partnership with Hoppr which enables us to provide our customers with a comprehensive ad solution that seamlessly integrates with their set-top boxes. We have been very impressed by Hoppr's innovative end-to-end ad solution and can already see the value that their platform brings to our customers. We will be recommending all our customers to prioritise taking the time to understand the benefits that Hoppr can bring to them. There are many synergies and we’re excited to see where this collaborative and strategic partnership can take us.” “Kaon is a world-class manufacturer and we are really excited about the benefits our strategic partnership will bring to the Pay TV industry, as well as their customers. We are already in discussions with several of Kaon Group’s customers and look forward to sharing many common customers in the future”, commented Joe Prusz, CEO of Hoppr. “It is only through our platform that advertisers can access the hard-to-reach audience who aren’t watching linear TV, but use their set-top box to deliver their viewing choices. It’s time to do things differently and we pride ourselves in our pioneering approach that’s joined the TV advertising dots in a way that hasn’t been possible before.” Through the strategic collaboration, Kaon integrates Hoppr's advanced software seamlessly onto its customers’ set-top boxes, providing a cohesive and efficient solution that maximises advertising potential. Media contact: KAON Sunju Woo alicia.woo@kaongroup.com Hoppr Lorna Cobbett +44 7771 344 781 lorna@wearebluejohn.com About Kaon Kaon is a technology leader in pay-TV and broadband solutions. We ensure the connected home technology which enables consumers to simply change the way they experience entertainment and information within the home with the full line-up of innovative platforms and service solutions to give users easy access to multi-screen experiences anywhere, at any time. Kaon Group is well recognized by Tier 1 Operators in more than 90 countries. Headquartered in South Korea, Kaon Group has global presence in over 25 countries including Germany, Sweden, France, Spain, Portugal, Australia, USA, Brazil, Mexico, Colombia, Japan, and others. www.kaongroup.com About Hoppr We’re Hoppr and our CTV platform uses a patented overlay technology that offers a unique way for advertisers to engage households on the largest screen in the house. Using behavioural data driven research, combined with new ultra-premium inventory, we curate an audience that is - for the first time ever - guaranteed to view a brand’s advert on TV. We have the connected solution for a disconnected TV audience that delivers engagement and attention. Our CTV platform can be used to deliver true hero storytelling moments and provide new advertising revenue opportunities for all. Hoppr has a global team operating across North America, Europe and APAC. www.hopprtv.com |
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